Thursday, June 2, 2011

Great Search Engine Optimization Tips

By Pete Malcolm


There are many search engine optimization tips that you can read about, however it is only by implementing them and learning from your mistakes, that you can truly master this topic. In this article we will cover some of the best tips that can help you to rank your website at the top of the various search engines like Google, Bing, Yahoo and others.

The first place to start is with your domain name. Almost all of the engines give extra weight for an optimized domain name, so be sure to not ignore this point. All you have to do is place the exact keyword you are trying to rank for as your domain name. If the exact match is taken, then you can simply use the keyword with a few letters attached to the back or front. You will still get all of the relevance points and this will definitely help you to rank so much faster.

This will help you to rank much faster than other sites without exact match domains are because sites like Google and Yahoo place extra relevance on this factor. They do this because it indicates that a site is based around a specific topic. This is such a powerful tip that it can help you to get ranked with very little work on your part, so make sure to implement it.

The next obvious step to take is to fix the layout of your pages and site. Each individual page should be optimized so that it is relevant to its specific keyword. This can be done by simply putting the keyword in the title, first and last paragraph. Keyword stuffing has become outdated so you should only keep the density below 2% to ensure you are not penalized. By bolding or italicizing the keyword in the first paragraph, you can get a few extra relevance points. This can also be gained by adding a link with the word in it.

The next step is to organize the layout of the site. You should have a well laid out site so that the spiders can reach and index all of the pages. In order to do so, you have to make sure that all of the pages are at least 2 clicks away from the home page. If your pages are any deeper than that, there is a higher probability that it won't get indexed.

As previously mentioned, interlinking is an integral aspect that should not be overlooked. The reason for this is because interlinking related pages by their keywords can greatly help to improve page relevance as well as provide good navigation for your readers. This will make them stay much longer on your site which would lower the overall bounce rate. If you have a lower bounce rate, the engines will rank you higher.

The final point that is the most important point is linking. This is the most important point because engines place the most relevance on this. You definitely have to try getting a variety of links of different places to ensure you don't suffer any penalties and get the maximum benefit. Some ways to do this include blog commenting, guest posting, article marketing, profile linking etc.

Whatever site you need to get ranked, out search engine optimization tips can surely get you started and on your way.




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